The Value of Web Data Scraping: An Application to TripAdvisor

Social Media Analytics (SMA) is more and relevant in today’s market dynamics. However, it necessary to use wisely, either promoting any kind of product/brand, or interacting with customers. This requires its effective understanding monitoring. One way through web data scraping (WDS) tools that allow select sites platforms compare them their performances. They can optimize extraction big published on social media. Due current challenges, a sector particularly take advantage this source tourism (and related sectors). year has the hope tourism’s revival after pandemic whose impacts are still affecting several activities. Many traders entrepreneurs have already used these versatile tools. do they really know potential? The present study highlights WDS collect from TripAdvisor’s pages. Besides comparing competitors’ performance, companies also gain new knowledge unnoticed preferences/habits. contributes interesting innovations results for approach here based project smart consultancy, identification gap our region, aid organizations enhance digital presence business model. things be detected unstructured very quickly easily without programming. Moreover, exploring code, refine scraper connect other platforms/apps, an object future research leverage consumer behavior prediction advanced interactions.